The basis for the new Integra logo

With the new decade around the corner, Integra embraces the challenges ahead and has developed a new corporate identity to reflect its future readiness. The new logo has been developed to visually highlight key aspects of the Integra brand.

The word "Integra" conjures a picture of completeness and represents 'entire, complete or end-to-end' symbolizing the completeness in terms of the end to end publishing services that we offer our clients. The orange highlighting of 'in' emphasizes the three primary brand attributes of Integra – Innovation, Inspiration and Integrity.

The font used in the logo is 'Gill Sans MT'. Gill Sans is a unique typeface family used for its clarity, readability and visual appeal. The use of italics in the logo is done to give the logo a feel of momentum that reflects our fast paced growth plans.

The colors are an integral part of the logo design. The orange color has special significance. It symbolizes energy, enthusiasm, creativity & Sacrifice. Integra will focus all its energies,

• to achieve the No 1 status in the publishing BPO space by enhanced stakeholder satisfaction
• to be the leader in CSR related activities by dedication and sacrifice, enriching the communities in which it operates

The three dots on top of the logo indicates

• business continuity
• it also means 'a player for the long term'

The Blue dot signifies 'Wisdom' emphasizing Integra's expertise in knowledge publishing and being a visionary.

The Red dot signifies 'Leadership' representing efforts to be the 'No 1' in the Publishing BPO space but also provide thought leadership to the Publishing Industry in India.

The Yellow dot symbolizes 'Joy and happiness' representing a team of positive thinking and joyful professionals. Integra's vision is to be an employer of choice, developing global leaders from within and maintaining highest standards of diversity & inclusivity.

The new logo has been designed to reflect Integra's commitment to embracing the changing needs of its customers by optimizing the total cost of publishing and offering high quality, reliable, innovative, technology-driven solutions and services.